When Portage Lumber Co. opened on August 17, 1953, advertisements told customers to either call 829-R or go to the old Firari building for help with their construction needs. The full-time staff of two provided free estimates and free delivery service. If they weren’t in the store to serve customers, customers could buy their items, make change and pay bills in an old cigar box.
“In those days, it made for long, long weeks,” co-owner Dennis Dorn said. “They sold it, loaded it, delivered it…,” his brother and co-owner Ron Dorn said. “There was no one else to delegate the task to.” Ron said a policeman stopped their father Ray, who managed the business, late one evening in 1954, believing that the elder Dorn was driving a truck filled with stolen lumber. Ray responded that he was just making a delivery, and the officer let him go on his way. “His day hadn’t ended yet,” Ron said.
Sixty years later, the company may now have a payroll of 35, be roughly 25,000 sq. ft. larger, and offer services such as a rental center and a Home Décor showroom, but the brothers, who became the main owners of the business in 1988 after beginning their careers there in 1971, hope that their commitment to service Portage and the surrounding area remains clear. “We don’t want to force people out of the marketplace because they want products that aren’t available here,” Dennis said. “We’re now open 360 days a year, most days (Portage Lumber) is open from 7am to 7pm.”
Portage Lumber recently celebrated it’s 60th anniversary as well as a store remodel with the intention to not only add some new items to the product mix, but also to make the store and items more easily accessible to their customers. With a fully stocked rental center that provides equipment for the Do it Yourselfer to the professional and a Home Décor design showroom, both open 7 days a week, along with a delivery fleet including a boom truck as well as a full Pro Sales staff, Portage Lumber is here to help you with any project from start to finish. Our sales staff of over 300 years combined experience in the building trades industry is on hand to help advise you to the best products and techniques for your needs.
Dennis and Ron Dorn have always been grateful for the community support and continue to try and give back to the community not only as a dependable locally owned home center, but also as a support to a growing future for Portage and the surrounding areas. Portage Lumber has teamed up with the local Habitat for Humanity chapter to help raise funds for their organization, as well as a number of other local organizations, such as the Boys Scouts, Girl Scouts, Rotary Club, Lions Club, and many more.
We pride ourselves in offering the best possible service along with high quality products to meet the needs of all of our customers. Give us a call or stop on in and check out everything we have to offer when it comes to your home improvement needs.
Our Store Hours:
Easter – CLOSED
Memorial Day – 9am-5pm
4th of July – CLOSED
Labor Day – 9am-5pm
Thanksgiving – CLOSED
Christmas Eve – Open until 3pm
Christmas Day – CLOSED
New Years Eve – Open until 3pm
New Years Day – CLOSED
What is the Best Rewards™ Program?
It’s a FREE customer rewards program that rewards you for making purchases and remaining a consistent
customer at our store. It’s our way of saying “Thanks” to those who have really become part of our family.
What are the benefits of membership?
You pay nothing to join the Best Rewards program, but you receive a lot. Once you’ve signed up, your
membership card becomes the ultimate pocket tool, with great features like:
- 10% OFF your initial purchase*
- A $5 coupon for every $250 you spend
- Exclusive Gift Certificates for your birthday, holidays and other special occasions
- Special “members-only” sales
- Easy tracking of past purchases
- Track your points earned online
- It’s FREE!
*Some restrictions do apply, see store for full details. Each Do it Best store may alter the program and benefits at its discretion.
And those are just the basic benefits. As a Rewards customer, you can look forward to sweepstakes, coupons and a variety of other promotions designed to give you the rewards you deserve for being a loyal customer.
How do I become a member?
Stop in and ask for an application from any cashier at our store. Then, just fill it out and turn it in. You’ll receive your card that day along with a special offer just for joining.
How do I look up my current points?
Simply go to the Best Rewards website and create an account. Once your account is created, you can check your points progress from any computer, at any time. You can also update your profile information.
Price Match Promise
Portage Lumber’s PRICE MATCH PROMISE to you:
If you find an identical product that we carry somewhere else at a lower advertised price – we will match that price. All you need to do is bring in a copy of the current advertisement/receipt. We will simply verify that the price is a current price and then match it for you right here in our store.
Our Price Match Promise is valid on current prices and only applies to cash and carry purchases (no in-store charge accounts). Please note: the competitor must have the item in-stock at the time for the Price Match Promise to be valid.
Our Price Match Promise excludes the following items:
- Special order, quoted, clearance, closeout, discontinued, or damaged items.
- Gift cards, rebates, rain checks or store credits.
- Deliveries or any other service charges.
- In-store charge account purchases.
We will be happy to match the percent off of a competitor’s percent off promotion, as long as the items are identical.
The Price Match Promise is valid on a reasonable quantity of product for a one-time purchase and valid on a one-house quantity of product for contractors. Portage Lumber does have the right to reject any price match that can not be properly verified.
Application for Employment
We thank you for your interest in becoming a part of our team at Portage Lumber. Below is an application for employment that you may print out and return to us in person, by mail, or by email.
Our contact info is as follows:
Attn: HR Dept.
1009 E. Wisconsin St
Portage, WI 53901
Please note that we appreciate the time you have taken to fill out this application. We do receive a large number of applications and therefore are not able to contact every individual personally. If you do have further questions, please contact our HR Dept. at (608) 742-7186. Thank you!
Donation Request Form
Portage Lumber has been a large part of the community and surrounding areas since the doors were first opened in 1953. Owners Dennis and Ron Dorn know how important the community and the people, who have become their neighbors, friends, and family, are to the success of their business. Therefore, they are always looking for ways to give back, whether it’s donating their time, goods, or services to the community and it’s members. A strong partnership is what they consistently strive to build with their customers and vendors as well as other local businesses.
If you have a cause, event, or idea that you would like to reach out to Portage Lumber for support with, please fill out an application and return to Portage Lumber.
Please be aware that we receive a large number of donation requests and while we try to fulfill as many as possible, we are not always able to fulfill all of them. We also ask that you please give us at least 14 days to review the request.
Donation requests may be returned to:
1009 E. Wisconsin St
Portage, WI 53901